How Ola Was Started | Indian Startup Success Stories
Everybody has a story to tell, and I help make yours unforgettable. – Ramya Sriram.
While a good measure of the millennials keeps wondering if their life choices are right, one young entrepreneur took charge of her professional journey and found her passion. Meet the 29 year old founder of The Tap, Ramya Sriram. Ms. Sriram enjoys expressing life through comics, using visual vocabulary to break language barriers. This simple and enjoyable hobby led Ramya into starting up her own business.
However, becoming an entrepreneur was not her first career choice. Like every child, Ramya, was very sure about what she wanted to do in her life. The only problem was her career choice seemed to change every few weeks! When she was 15, Ramya started coaching for medical school. Two years later, she dropped that idea altogether and joined the Vellore Institute of Technology, to pursue engineering instead.
Just like the majority of engineers feel in India, after graduating from VIT, Ramya believed a MBA was the next logical step. However, after joining a reputed Business school, Ramya realized Management was not her cup of tea. A few days into her course, she decided to quit and join a publishing house instead. At the new job, Ramya spent her days editing, nights writing and drawing, for the next five straight years.
During our conversation with Ramya Sriram, she shared about her journey from working in a publishing house, to the leap into entrepreneurship and setting up her own company.
1. While you made the move from MBA to publishing, who was your inspiration and why?
I never really wanted to do an MBA. I was quite confused when I started the course itself, though I had voluntarily studied for the entrance exam! What bothered me was that I might be stuck in a field that I might not enjoy. A week into the MBA, I knew that the course wasn’t right for me, and I needed to first find what kind of career I “fit” into. It wasn’t inspiration as much as it was resistance really. The major issue with the MBA was the time. Two entire years seemed an enormous amount of time to spend on something I wasn’t convinced about. When I got a job in a publishing house, my decision was made.
2. What would you tell other potential entrepreneurs who still are unable to make that final jump?
I can only speak from my own experience of running a very tiny outfit as a freelancer/self-employed person.
I would say that if the circumstances are favorable, then just take the plunge. Don’t let fear hold you back. I get so many mails from people who are really unhappy in their jobs. Life is too short to feel trapped. If there are people financially dependent on you, or if your circumstances are such that you can’t quit your job without some planning, then I suggest taking up small steps towards what you want to do. Even a couple of hours a week can make a big difference. I think the great thing about having a 9 to 6 job is that it gives you some leeway to freely experiment outside of it, since your bread and butter isn’t dependent on the experiments.
Before taking the plunge, it helps immensely to expose yourself to a variety of audiences and get feedback/advice from mentors. And when you really want to do something, you will.
Ramya’s path, from making the move from engineering, to MBA, to working in a publishing house, to finally starting her own company, Ramya has written about her journey in a Linkedin post. She states, “You can’t always find your passion within you, you have to get out there and look for it. Make things happen. Unless you try a whole variety of things, you might never know what truly brings you joy or satisfaction. As Bernard Shaw said, “Life isn’t about finding yourself. Life is about creating yourself.”
And so, The Tap was born! The Tap has now become “a storehouse for stories that originate from my wandering mind and pondering pencil.” What started off as a hobby brought in her first customer via Facebook when a friend asked her to run a comic strip for his magazine. Since then, Ramya has worked on a variety of projects that involve ideation and content creation.
3. What was the hardest part about deciding to start The Tap?
I have to admit that it wasn’t very hard, mostly because I knew what I wanted to do, and had a lot of support from my family. I had started The Tap as something on the side, along with a full-time job. By the time I decided to work solely on The Tap, I had a general idea of what kind of time, energy and effort it would involve.
I think I have to emphasize that I never really looked at The Tap as a big commercial venture or something that I wanted to grow into a big company. I wanted to focus on learning and doing good work for good clients. During the initial few months I was a little alarmed whether I could actually make it work. But there was only one way to find out.
4. What were some of the first milestones and major challenges of The Tap?
The first milestone was my first (very unexpected) commission. I was doodling for fun, and putting up my work on Facebook, when I received a request to create a custom comic. I was very surprised and happy, and that was what prompted me to start taking up paid work. Another huge milestone was Comic Con, in Bangalore. I went with some T-shirts, bags, pillow covers and coasters, and was thrilled with the response. Having your audience in flesh and blood in front of you makes such a huge difference, after an online following. The biggest thrills have come in the form of mails from readers online — lots of folks have sent me their own stick drawings — people aged 7 to 70!
The major challenge was being able to understand what the scope of The Tap was — there were so many things I wanted to do — make merchandise, take up commissions, work with social enterprises, create custom products, collaborate with other artists/writers AND continue to write. I finally decided to pick a couple of things every year.
5. What’s the next step for The Tap?
I would like to focus on social issues. I did a series with CRY India last year, and I’m hoping to work with more NGOs this year, so that people not only read the comic but there is some follow-up action. I would like to create stories that will drive people into taking positive, effective steps — though I’m not sure that can be achieved easily.
Here’s a comic I did on the International Day of the Girl Child last year.
6. What would your message be to other aspiring and confused entrepreneurs?
Well, I think the confusion is good, because it can be a great motivator. I think my advice would be to just do something which makes you wake up every day feeling excited and energetic (sic.) We are our own demons sometimes, so clearing your path of self doubt would be a good step in figuring out your next steps.
Like Ramya said, the future is all yours to grab with just a little bit of luck, a dose of courage and a whole lot of determination! We wish Ramya Sriram all the very best for her future with more projects, more milestones, more drawings and more stories!