Padma Shri Dr.Vivek is known name in South Indian film Industry, Vivek is famous for his social awareness through his comedy, Dr.Kalam sir many times said he is a fan of actor vivek and Actor vivek too is a strict disciple of Dr.APJ Abdul Kalam is now on a mission of fulfilling Dr.Kalam’s dream through in Green Kalam
It is a known fact that Dr.Kalam always wanted strict policy against climate change and Global warming, In 2010 Dr.kalam called vivek and explained him about climate change and its danger and asked vivek to take it up vigorously and to create awareness through his film.
Vivek took Dr.Kalam’s words seriously and launched social awareness campaign with active support of MARG Karaikal Port and named it after Dr. Kalam as Green Kalam in 2010 with a tag line of “Billion Trees for Billion People” and started planting trees across TamilNadu.
Actor vivek within a small duration distributed and personally ensured planting of 10 Lakh saplings through Project Green Kalam. Dr.Kalam himself planted 10lakhth sapling.
Dr.Kalam chose Cuddalore, and specifically a place close to the sea which had been washed away by the tsunami and also advised Vivek not to stop with 10 lakh saplings and should make it one crore.
Vivek to make this mission inclusive, included youth and school children in this noble cause and today Project Green Kalam has reached planting 27Lakh saplings.
Actor vivek today is less seen on big screen but he is fully active in fulfilling dream Dr.Kalam of combating climate change through planting 1 crore saplings,Corporate social responsibility has increased awareness among corporate to go carbon free and its now on us to work on sustainability of earth. lets wish Vivek all the best and we too can join hands in this noble mission.