The Bacardi Family: Lessons To Learn
Bacardi Limited, one of the largest and oldest spirits enterprise, has taught aspiring entrepreneurs over the world a lot. From perseverance to hard work, the great men who led this company to success taught people there is no excuse for laziness. From frozen assets in Cuba to being one of the most sought after spirits the world over, the Bacardi family has come a long way. Here are some of the key takeaways one could learn from this aspiring family.
1. Be frugal
In 1960, the family left Cuba because their assets were frozen by the Cuban Government. In times of a crisis like this, the entire family came together and helped build a brand new company. Throwing money around was not going to get them anywhere. They were so frugal that from the years 1862 to 1992, Bacardi was a single brand company!
2. Step up and take on the challenge
If Don Facundo Bacardí Massó gave up when the Cuban government froze them out, there would be no Bacardi now. Even the 50 year old great, great grandson of the expressive founder realised this, steppedcuo up to a game changing new world.
3. Always give back
The Bacardi family always believes in giving back. If you are fortunate enough, then you have to do your bit in making sure you leave the world a better place than before you were born. Incidentally, Don Facundo’s family plans on working on renovations in Cuba once the government is free for new ideas.
The next time you pick up a drink and kick back after a long day, take a moment to think about how you could give back, how the drink traveled from Cuba to Peurto Rico to all over the world! The Bacardi Bat still flies high, still symbolising taste, culture and all the fine things in life!
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